Mission-driven

Childhood development

Research shows that the fewer toys kids have, the deeper the play using their imagination and the longer their play with their peers and others. We believe by limiting the sheer volume of toys kids have at their disposal every day, we will strengthen their imaginative power and deepen their social bonds.

Toy equity

Did you know that 40% of the world's toys are consumed by only 3% of the world's children? We believe in bringing the joy of play to all kids in an equitable way. That's why when you purchase a monthly subscription to Kiddie Krate we'll donate a full Krate of toys to a local charity in need.

Global sustainability

Toys make up a huge percentage of our landfill waste. Kiddie Krate envisions a reimagined world where the nature of toy buying becomes about quality over quantity.